Walmart Marketplace: Little-Known Advantages of Selling

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A customer’s journey in the world of E-Commerce, whether on Walmart Marketplace or a standalone store, is complex and multi-faceted. 

It begins with the initial product search and continues long after the package is delivered.

A truly exceptional customer experience is a significant driver of brand loyalty and repeat business.

This is why more and more E-Commerce businesses are turning to automation to refine their processes. 

Quixess is a powerful example of a platform that leverages automation to create a seamless, satisfying experience for the end user. 

It automates key functions, from order management to customer communication, ensuring that every touchpoint in the E-Commerce journey is optimized for efficiency and customer delight.

The modern E-Commerce platform must be built on a foundation of automation to succeed in a competitive market. 

The transformative power of automation on an E-Commerce business cannot be overstated.

Little-Known Advantages of Selling on the Walmart Marketplace

In the bustling world of e-commerce, the Walmart Marketplace often takes a backseat to giants like Amazon, but for savvy sellers in 2025, it’s a hidden gem with unique advantages. 

As the global e-commerce market surges past $7.4 trillion, Walmart’s platform offers small businesses a chance to tap into its 120 million weekly shoppers, providing a robust alternative to crowded marketplaces. 

Here are some little-known benefits that can elevate your business, especially if you’re exploring new sales channels with Quixess.

Lower Competition, Higher Visibility

Unlike Amazon’s saturated marketplace, Walmart hosts fewer third-party sellers—around 150,000 compared to Amazon’s 2.5 million—giving your products a better shot at standing out.

With less competition, your listings can rank higher organically, especially if you target niche categories. 

Walmart’s focus on quality over quantity means your brand can gain prominence faster, a perk often overlooked by sellers chasing larger platforms. 

Quixess helps with inventory publishing to simplify product management and listing on the Walmart Marketplace.

Competitive Pricing and Fees

Walmart’s referral fees are competitive, averaging 8-15% depending on the category, compared to Amazon’s 15% baseline. 

Additionally, the absence of a monthly subscription fee (unlike Amazon’s $39.99 Professional Plan) reduces overhead costs. 

This cost efficiency allows you to price competitively, appealing to Walmart’s price-sensitive customer base, a strategy that can boost sales volume. 

For those who need to manage this effortlessly, Quixess automation offers streamlined operations.

Enhanced Trust and Brand Association

Selling on Walmart aligns your brand with its reputation for trust and value, enhancing credibility. 

A 2023 survey showed 72% of consumers view Walmart as a reliable retailer, a halo effect that can elevate your products’ perceived quality. 

This trust factor, combined with Walmart’s stringent seller vetting, reduces the risk of counterfeit competition, a growing concern in e-commerce. 

You can leverage the Walmart Marketplace’s reputation to build your own brand.

Access to Advanced Analytics and Support

Walmart provides sellers with detailed analytics through its Seller Center, offering insights into customer behavior and sales trends—tools often underutilized by new sellers. 

Plus, their dedicated support team assists with onboarding and optimization, a resource Amazon sellers rarely access without premium plans. 

This is a key advantage of the Walmart Marketplace.

Seamless Integration with Physical Stores

Walmart’s omnichannel approach allows your online sales to feed into its 4,700+ stores, enabling in-store pickup or returns. 

This hybrid model, unique to Walmart, can attract local customers and increase conversions by 20%, according to retail studies. For an online Walmart presence, this is a game-changer.

In conclusion, the Walmart Marketplace offers untapped potential for growth. Leverage these advantages with Quixess to streamline your strategy and reach new heights in 2025!

START Selling with Quixess today

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