Amazon’s Prime Scandal Unravels, TikTok’s Viral Surge & Walmart’s Bold Payment Ban — Here’s What Happens Next

Amazon Prime settlement update

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The eCommerce landscape is changing at high speed, and sellers must react quickly. Amazon, Walmart, and TikTok Shop all made major moves this week. These changes affect customer trust, delivery expectations, and social commerce performance. As a result, sellers need stronger automation and better insights. Tools inside the Quixess eCommerce Hub help you adapt without stress and stay ahead of marketplace shifts.

Amazon Begins Sending Prime Refunds After $2.5 Billion Settlement

Amazon has started sending refunds of up to $51 to eligible Prime users. This action follows the FTC settlement over confusing sign-up flows and difficult cancellation paths. Many customers were enrolled without understanding how the process worked. Now, Amazon must offer refunds and fix its user experience. This shift matters because customers now expect clear and honest membership flows. If you manage subscriptions or loyalty programs, you should simplify your cancel steps. You can also automate compliance checks with Quixess Automations, which keeps your sign-up and cancellation flows clean, transparent, and customer friendly.

Amazon Drivers Push for Recognition as Teamsters Expand Influence

More than 200 Amazon drivers in Queens have joined the Teamsters and are demanding formal recognition. They are also supporting the Delivery Protection Act, which may add new rules for last-mile operators. This change could affect delivery timelines and overall fulfillment reliability. Because of this, sellers should prepare backup carriers. You can set rules for alternate delivery paths using Quixess Marketplace Automation, which adjusts shipping logic the moment marketplace policies shift. As a result, your customers stay happy and your metrics stay safe.

TikTok Shop UK Reveals Its Top Viral Beauty Winners

TikTok Shop UK has announced its viral beauty winners for 2025. Wonderskin, e.l.f. Cosmetics, and The Ordinary earned top spots. Wonderskin’s lip stain became a massive hit, selling more than 400,000 units. These results prove that short, engaging videos can create huge demand. Sellers can use this formula by choosing a hero product and building “wow moment” clips that showcase quick results. The Quixess Social Commerce Analyzer helps you identify products with the highest viral potential and suggests creator strategies that work on TikTok, Instagram, and YouTube.

Walmart Refuses Apple Pay Again, Protecting Its Data Strategy

Walmart still refuses to accept Apple Pay or Google Pay. Instead, it promotes Walmart Pay to reduce hardware costs and protect valuable first-party data. This move may frustrate shoppers who prefer tap-to-pay methods. However, it highlights a key lesson for sellers: data control creates long-term power. Every seller should capture emails, track behavior, and optimize product performance. The Quixess SEO & Listing Analyzer gives you the insights you need to strengthen visibility and build deeper customer trust.

Take Action Before Competition Grows Stronger

These updates show how quickly eCommerce can shift. Amazon must rebuild customer trust. TikTok Shop is driving new waves of demand. Walmart continues to control the payment experience. Sellers who rely on automation, clear communication, and smart data use will grow faster in 2026. Explore free tools inside the Quixess eCommerce Hub to improve your SEO, optimize listings, and discover high-potential products across every marketplace.

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