Amazon Scam Surge – The ecommerce landscape is shifting rapidly this holiday season, and online sellers need to stay informed to maintain visibility, protect customer trust, and increase sales. Several developments affecting Amazon sellers, TikTok merchants, and multi-channel brands are emerging at the same time. This update explains the most important trends, why they matter, and how sellers can respond quickly.
Historic Surge in Amazon-Themed Holiday Scams
A new Darktrace report shows a dramatic 620% surge in Amazon-themed phishing attacks during the holiday shopping period. Amazon scam surge scammers are impersonating Amazon delivery alerts, return updates, and account warnings. Because these attacks look extremely convincing, customers may lose trust or fall victim to data theft.
This spike poses a direct threat to sellers. Even one compromised buyer message can create disputes, refunds, or negative reviews. Therefore, sellers should immediately enable passkeys or two-factor authentication and remind customers to verify messages through the official Amazon app. Stronger security not only protects your brand but also prevents revenue loss during peak season.
FTC Pressure on “Deceptive Discounts” Forces Sellers to Recheck Pricing
Senator Richard Blumenthal is calling for the FTC to investigate “deceptive discounts” on Amazon after research showed that many Black Friday deals offer little to no real savings. As a result, Amazon may tighten enforcement on list prices, strike-through pricing, and promotional claims.
Ecommerce sellers should prepare now. Clean pricing histories and accurate discounts help prevent listing suppression and improve marketplace trust. Moreover, sellers who maintain transparent pricing tend to enjoy higher conversion rates because customers feel confident making a purchase. This shift is especially important heading into 2026, when competition will intensify.
TikTok Shop Growth in Hong Kong Creates New Opportunities
TikTok Shop is expanding quickly in Hong Kong, and merchants using short demo videos are outperforming those relying on traditional product pages. Beauty tools, compact home goods, mini appliances, and quick-fix lifestyle products are leading the trend. Hong Kong’s fast-paced shopping behavior favors 15–30 second “show how it works” videos.
For sellers in other regions, this trend is a preview of where ecommerce is heading globally. Because TikTok’s discovery algorithm surfaces products visually instead of relying on search rankings, even small sellers can go viral. This creates a powerful opportunity for brands planning to diversify away from crowded marketplaces.
AI Investment Rises for the Third Month in the U.S.
U.S. business investment in artificial intelligence increased for the third consecutive month. Companies across logistics, retail, finance, and operations are adopting AI to streamline tasks and reduce costs.
This matters for ecommerce sellers because AI-powered tools for product listings, pricing, ads, customer service, and inventory forecasting are becoming more advanced and accessible. Sellers who adopt automation now gain a long-term competitive advantage in efficiency and profitability.
Why These Updates Matter for Sellers
These four developments highlight a clear shift in ecommerce behavior. Cybersecurity threats are rising, regulatory scrutiny is tightening, new social commerce channels are scaling, and AI tools are rapidly improving. Sellers who respond early—by strengthening security, improving pricing practices, creating short-form content, and adopting automation—will outperform competitors during the holiday season and beyond.
Quixess Can Help You Move Faster
If you want to automate repetitive ecommerce tasks, improve marketplace performance, and stay ahead of emerging trends, Quixess gives you the tools to scale.
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You can also read additional seller strategies inside the Quixess Ecommerce News Hub, where we publish daily insights to help merchants grow across every marketplace.
